SIMPLY x LYDA Beauty with Kat Graham at Style Week OC

For Starters

SIMPLY returned to Orange County for a chic afternoon at Fashion Island with top celebrities, influencers and experts discussing fashion, beauty, and digital marketing in celebration of StyleWeek OC. Panels were moderated by SIMPLY Founder, Sarah Boyd and Daily Pop Co-host Carissa Culiner with Keynote speaker and star of Vampire Diaries, Kat Graham.

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Kat Speaks on Sustainability

When asked about sustainability within fashion and beauty, Kat Graham responded with the need for us (women consumers) to be aware of what is put in and on our bodies. Furthermore saying that we are all responsible for the treatment of people and animals, referencing the poor working conditions of the factory workers making the clothes and/or fast fashion that we tend to over-consume.

On the way to Style Week OC

We started out with meeting Lyda Beauty Founder Lyda Fischer with a preview her latest line of colored Cleopatra Cat Eye Stamps as we were swept away on the Lyda Beauty x SIMPLY Beauty Bus. Writers and influencers enjoyed light libations as we learned more about her latest launch which first broke ground as the first and only cat stamp applicator that creates a perfectly symmetrical “cat eye” or “winged eye” look in less than 60 seconds.

The evening ended with a special interview keynote speaker Ashlee Simpson Ross where she discussed all that is fashion, beauty, and her upcoming ventures.

Ashlee discussed how her style has developed since such as young age:

• “It was always about fashion. Since the time I was young, you know I grew up and like ‘Mom, I kinda wanna dress up like a boy’ and so she’d take me to the Tommy Hilfiger boy section and then I’d be like ‘I kinda wanna be girly’. However I evolve, it’s girly with a boyish twist.”

When asked “what makeup and fashion style makes you feel the most beautiful” Ashlee was quick to respond:

• “For me I love eyeliner, I love a good top wing. And to be honest, my husband is very good at art so I feel like one of my eyes is always good and the other is off but thank god my husband is an artist because I’m like ‘here’s my eyeliner can you make it even?!’”

Thank you SIMPLY and Lyda Beauty for hosting me.

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